Current Volumes Bharatiya Vidya Bhavan Institute of Management Science Kolkata Current Edition /Volume Analysing the Performance of the Civil Aviation Sector in India in the Perspective of the COVID-19 Pandemic: Looking for a New Policy Paradigm A Novel Financial Hybrid Deep Learning Switching Model for Cryptocurrency-Driven Investment Strategies Assessing the Impact of Legal Frameworks on Women’s Economic and Social Decision-Making: A Study of Hamirpur District of Himachal Pradesh, India Determinants of Smartwatch Purchase Decision: Insights from Urban Consumers in Kolkata, India Exploring the Contribution of Women Artisans in the Context of Subjective Vitality and Preservation of Dewal Chitra: A Phenomenological Study on Intangible Cultural Heritage (ICH)-Based Sustainable Tourism in Purulia, West Bengal, India Exploring the Influence of Artificial Intelligence on the Evolving IT Landscape: An Industry-Specific Study of Tata Consultancy Services, HCL Tech. and Tech Mahindra (FY 2020-2024) Investigating the Correlation Between Perceived Effectiveness of Gamified Training, Employee Motivation, and Employee Engagement in an Organization Unpacking Consumer Behaviour: A Comprehensive Analysis of Multi-Dimensional Factors Influencing FMCG Choice and Preferences in Emerging Markets Subscription Form Of BIMS Journal